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Eurocentrism is a variant of ethnocentrism.

In a politically correct and often negative sense, the term can refer to the practice of viewing the world from a European perspective, often tracing this to the influence of European colonialism.

International standards and common usages may be claimed examples, such as chronology based on the birth of Jesus and a prime meridian based on Greenwich, London, despite that it being dubious that such starting points somehow represent all Europeans.

Related term include Afrocentrism, which politically correctly is considered positive.

See also