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Ethnography is a branch of anthropology studying individual cultures, often involving "fieldwork" and subjective qualitative methods, such as by traveling to an exotic people or group, staying for an extended period, and creating a writing on one's observations and impressions. This risks becoming anecdotal evidence of dubious value and risks being influenced by the writer's own agendas and biases. However, this may appeal to individuals disliking rigorous quantitative methods and wishing to push an agenda.

After the rise of Boasian anthropology and race denialism, the terms "cultural anthropology" or "social anthropology" are apparently often preferred to ethnography, presumably so as to avoid any impression that races are being studied.

See also