Psychological warfare, also known as Psy Ops, refers to an array a propaganda techniques that are aimed at influencing a target audience's value systems, belief systems, emotions, motives, reasoning or behavior. It is used to induce confessions or reinforce attitudes and behaviors favourable to the originator's objectives. Target audiences can be governments, organizations, groups and individuals. Those carrying out psychological warfare can be governments, secret societies and subversive organisations. Political correctness, ethno-masochism and Cultural Marxism are forms of psychological warfare prominent at present in European societies.