How to Sell: Improve Your Technique and Maximize Your Sales
| How To Sell | |
|---|---|
 Cover of the 2004 English Edition | |
| Author(s) | Robert Ashton |
| Cover artist | David Beswick at 'ome Design |
| Country | England |
| Language | English |
| Genre(s) | Sales |
| Publisher | Hamlyn |
| Publication year | 2004 |
| Pages | 128 |
| ISBN | 978-0600610328 |
Contents
Back Cover Text
Selling is persuasion--and what a better skill is there to have in today's business world? Whether you are new to sales or want to improve your technique, the basics of selling are broken down into in six simple stages. The author, an entrepreneur and accomplished salesman, provides pages of sound and proven advice; here's all you need to know to become a supreme salesperson, from getting organized, developing your own style, and listening effectively, to scouting sales prospects, gaining referrals, and closing the deal. Illustrated throughout with colorful and useful charts, graphs, and sidebars, this guide guarantees a bright future in sales.
About the Author
Robert Ashton is an entrepreneur with a passion for winning new business. Over the past 20 years he has sold products as diverse as agricultural fertilisers, mobile homes, print and life insurance. He has sold 'impulse buy' products and negotiated multi-million pound contracts. He also mentors young businesses with the Princes Trust and gives marketing advice to a number of charities. How to Sell is his third business book.
Table of Contents
- Introduction 5
- 1 Getting Organized 6
- 2 Prospecting 20
- 3 Questioning 42
- 4 Getting Commitment 62
- 5 After the First Order 82
- 6 Widening Your Horizons 98
- Index 125
- Acknowledgements 128
Books By Same Author
- How to be a Social Entrepreneur: Make Money and Change the World
- Life at 50: For Men
- Brilliant Checklists for Entrepreneurs: Your Shortcut to Success (3rd Edition) (Brilliant Business)
- The Entrepreneur's Book of Checklists: 1,000 Tips to Help You Start and Grow Your Business
- How to Start Your Own Business for Entrepreneurs
- The Life Plan: 700 Simple Ways to Change Your Life for the Better
- Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps (Teach Yourself)
- The Life Guide: 10 Things You Need to Know About Everything That Matters
- Successful Time Management in a Week (Teach Yourself)
- Sales for Non-Salespeople: How to sell yourself and your ideas, and succeed at work
Publication Data
How to Sell: Improve Your Technique and Maximize Your Sales, Robert Ashton, 2004, Hamlyn, ISBN 978-0600610328
