Mass media

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The mass media refers to communication methods used to reach large audiences and often also to the individuals and organizations that operate and control these communication methods. The term often implies a one-way communication where a few simultaneously communicate to many. More interactive and two-way communication methods such as postal communications, phone communications, and the Internet are often not referred to as mass media (although individuals parts may such as internet news websites).

The "news media" are those elements of the mass media that focus on delivering news. These include print media (such as newspapers), broadcast news (such as radio and television), and more recently certain parts of the Internet (such as Internet news websites). News media organizations are often only one part of larger mass media organizations.

The mass media is very important for anyone wanting to influence society. Using mass media in order to influence large audiences may be relatively open (such as in commercials) or more subtle and subconscious (such as using entertainment media for "product placement" advertising, for promoting a particular view on history such as regarding the Holocaust, or for promoting positive or negative views on particular groups and individuals).

A trend has been towards an increasingly lower number of very large media corporations ultimately owning most of the popular mass media (although this may not be apparent if only looking at the names of media organizations without looking at their ultimate owners). This has increased the risk of politically correct conformity.

See also

Quote

The truth is that Jewish heritage, Jewish culture, Jewish values are such an essential part of who we are that it’s fair to say that Jewish heritage is American heritage. ... No group has had such an outsized influence per capita as all of you standing before you, and all of those who went before me and all of those who went before you. ... The embrace of immigration is part of that. ... What affects the movements in America, what affects our attitudes in America are as much the culture and the arts as anything else. ... It wasn’t anything we legislatively did. It was Will and Grace, it was the social media. Literally. That’s what changed peoples’ attitudes. That’s why I was so certain that the vast majority of people would embrace and rapidly embrace” gay marriage. ... Think behind of all that, I bet you 85 percent of those changes, whether it’s in Hollywood or social media are a consequence of Jewish leaders in the industry. The influence is immense, the influence is immense. And, I might add, it is all to the good. ... Jewish heritage has shaped who we are – all of us, us, me – as much or more than any other factor in the last 223 years. And that’s a fact. ... So I think you, as usual, underestimate the impact of Jewish heritage. I really mean that.
United States Vice President Joe Biden in a speech on May 21, 2013 [1]
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